Activated Probiotics: Our Story & Team


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Our Story

We bring decades of research, innovation and passion to pharmaceutical health and precision probiotics.

Founded in 2019 by Blair Norfolk, Activated Probiotics® manufacture premium probiotic products, backed by cutting-edge research on the human gut microbiome. Based in Melbourne, Australia, we are a team of like-minded people, committed to improving health outcomes through targeted probiotic products.


Blair Norfolk

Founder, Director, COO

Dr Jaroslav Boublik

Chief Science Officer

Rebecca Edwards


Tony Alessi

National Sales Manager

Michael Oredsson

Director, CEO, Probiotic Expert

Scientific Advisory Board

Medical doctors, nutritionists and scientists help guide our thinking around the latest research and product innovation.


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